portfolio

Creative /

Web /

Graphic

Designer

HOVER OVER IMAGE

selected projects

START BY WGSN

START is a platform created for fashion entrepreneurs who need practical, easy-to-understand, accurate, and reliable guidance. On the platform, users can find valuable fashion content curated by WGSN, globally leading company in fashion trend consulting.
This project consisted of redesigning the entire website interface. The focus was on enhancing usability, aesthetics, and functionality to improve user experience and increase conversion rates.

blog.startbywgsn.com

L.A. CIÊNCIA & ESPORTE

The triathlon coaching company L.A. Ciência & Esporte was born from the desire to create a training program that fits the reality of amateur athletes. With a philosophy of enjoying and being passionate about the process instead of the goal, the group attracts and transforms the life and routine of people that never thought this kind of challenge to be possible.
Here we had a branding project made before the conception of the website, which consisted of a new logo and detailed comunication strategy.
The website was designed and developed from scratch, using Saas for the execution and hosting.

www.lacienciaeesporte.com.br

about

With a journey that began in physical product design and evolved into digital, I now transform ideas into impactful web experiences. For over 13 years, I worked in the fashion industry creating, designing, and developing products. During the pandemic, my thirst for innovation led me to transition into the digital realm. I graduated in Design from Parsons The New School for Design, where I honed a keen eye for visual and functional solutions.
Developing digital products that combine usability, aesthetics, and accessibility became a challenge in the industry. By applying clear processes and strategic creativity, I aim for my designs to be intuitive and practical interfaces, helping companies connect with their audience in the best possible way through enhanced user experiences.
I believe good and successful design is about delivering real value for all parties: both the user and the company.

CARLA KALACHE